Most Popular Social Media Apps

Most popular social media Apps

I've sliced the data to get what I really wanted: One graph comparing daily users across platforms. Social networks and apps are in blue. Websites are in red. Facebook properties are in deep blue. (All caveats about media-use surveys apply.)

Four observations for the road:

1. Pandora? Pandora! I don't often see Pandora hailed as a Master of Attention quite like other apps that tech writers pay attention to. Maybe it's because Pandora is the background music—literally—to other activities and apps soaking up most of our attention. But the fact that more teens report have used Pandora than Instagram or Snapchat or iTunes, or Netflix (first graph) is astonishing. The second graph, on daily use, shows that Pandora slightly behind Insta and Snapchat, but still ahead of Twitter, phone calls, or iTunes.

You could try to shoo away my astonishment by saying something like "well, duh, teens love music" but that doesn't explain why Pandora's daily users are almost 4X Spotify, almost 5X Beats, and more than 6X Rdio—even though all those other services let you pick the songs you want to hear. Pandora is doing something very, very right, and it's still barely making money. Distributing music on the Internet, ladies and gentlemen: Great service, rough business..

2. Websites are much smaller than social networks. If you're confused why digital publishers obsess over Facebook and social media, make this graph your smartphone wallpaper. Even the most popular site among teens—BuzzFeed—has fewer daily visitors than any network or app in the graph. (Even Beats, which is considered a tiny music service, has more daily users than any website in the survey.) Seventy three percent of teens don't read BuzzFeed, 84 percent don't read Reddit, and 96 percent don't read Mashable or Gawker. For young people, Facebook is the newspaper, and websites are the authors.

3. Rumors of Facebook's death etc., etc. As regular as a solstice, every six months or so seems to pique another freak-out about Facebook's command of young people's attention. We can calm down for now. Aside from YouTube, Facebook and Instagram (owned by Facebook) are the most popular apps in the country by daily users, and Instagram reported the "most engaged" users of any app in the survey.

4. Texting: The quiet king. I can't decide whether texting's dominance here is obvious or profound. By daily use, it's nearly three times more popular than phone calls.

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Snapchat On The Rise, Already more popular than Twitter and Google Plus with ..  — Android Headlines - Android News
The informations provided is a chart showing the most popular social media apps among Americans aged 18-43. Starting off the list at number one is of course facebook sitting at 75.7%.

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