Most popular social media Platforms
The content that works well for one social platform may not work well for another. That's because every social platform has its own unique formula for a successful post.
For example, when posting to Facebook, make sure to keep posts positive. On this social platform, "positivity breeds engagement and sharing, " states My Clever Agency. "It will help inspire and excite your users."
Facebook posts should also include images at the perfect size of 800 x 600, they should also include links, and they should create conversations with readers.
By comparison, posts to Pinterest focus on images, though audiences prefer those without human faces. "Images with no human faces get shared 23% more often that those with human faces, " according to My Clever Agency. Also, posts with red or orange images get twice the amount of repins.
To find out more about creating perfect posts for the different social platforms, give the following infographic a look:
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What social media platform has the most impact?
This really depends on what audience you're trying to reach and what message your attempting to convey. If you could be more specific then I can produce a more refined answer.
If this helps -- Check out this link & its infograph. It describes 6 social media platforms to keep an eye on over the next year.