Popular social media

lacoste on zappos facebook pageFollow these 4 easy steps to get you on your way to finding great topics that resonate with your audience simply by looking within your social networks for inspiration.

#1: Monitor Influencer Social Channels

One of the easiest ways to find out which topics have this type of impact is to find articles that are performing at a high level for the big brands and leaders in your industry.

To do this, and monitor their Facebook and Twitter feeds to find posts and updates that garner an unusually high level of engagement.

While it isn’t exactly surprising that one of the web’s top retailers would amass so many likes, what’s interesting is that of the other posts on the page, this Lacoste brand post received an above-average number of likes—even beating out always-popular contest-related posts.

And if you’re in a different type of business, remember to look for similar spikes of interest from within your industry to discover great blog topics.

#2: Take a Hint From Your Community

The topics that are popular for influencers might not resonate with your readers. Instead of following in big-brand footsteps, ask your followers what they’d like to read about on your blog.

Remember that questions like, “What do you want me to write about next?” are too broad. Instead ask a specific question to help readers give you an answer you can work with, like, “Which of these do you struggle with most on Facebook—creating ads, using Insights or creating custom tabs?”

darren rowse articleThe high engagement the question received led him to write a blog post titled, “Don’t Quit Your Job to Chase Your Dreams… Until You’ve Read This.”

To ensure your topic is tailored to the needs and interests of your target customers, create blog posts based on your readers’ feedback.

#3: Check Your Top Posts on Facebook

The Facebook Insights program compiles data on how well your individual Facebook posts are performing based on their overall reach, the number of users who have engaged with the post, the number of people talking about it and the post’s overall virality.

The top two entries in the list both include the word “tip”. This demonstrated interest could be used to develop a series of blog post topics based on helpful, actionable tips on an industry topic.

Find common factors in different entries in your top post list on Facebook and use them as inspiration for a single blog post topic or a series of articles on your blog. Remember, you can also use this data to identify topics that don’t resonate well with your audience, and remove them from your content plan.

#4: Measure Your Tweet Impact

If your marketing efforts are geared more toward Twitter, you’ll want to use a tool like Sprout Social to find out which of your tweets have had the biggest impact on your target audience.

It’s clear that the tweet titled, “Why Social Media Managers Should Be Integrated With Sales and Support” received a substantially larger number of clicks than any other tweet released by the company in the time range selected.

Sprout Social’s bloggers could use this information to conclude that the topic of integrating social media into sales is of particular interest to their company’s followers. This insight could then be spun off into a series of blog post tutorials that are practically guaranteed to capture the attention of their readers.

Conclusion

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This does not mean that the other popular social media platforms are not important. However, brands are advised to invest only in social media platforms which are relevant to their company, and for which you have the resources to implement effectively.

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