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Popular social media in Business

Quora boasts a slightly smaller user base than Twitter and Facebook with 1.1 million monthly users. But even though the network is smaller doesn't mean you should balk at its marketing potential. If you've ever participated in Quora's Q&A, you'll know that the quality of questions asked and answers provided is extremely high. While Quora might not be the right network for your business as a major traffic driver considering the lower usage volume, it could be a great place to build your company's authority and thought leadership, generating much higher quality leads (albeit at a lower volume) in the long run.

Quora's Superpower

Use Quora to build the authority of specific employees. For example, you could encourage your sales and marketing employees to search for questions your leads commonly ask, and provide insightful answers to which you can point future leads. What a great way to build trust and rapport!

Getting to Know Google+, The Search Optimizer

Google+ launched business pages in fall of 2011, at which point Google+ usage picked up as brands started creating their own pages and building their following. But since then, its been reported that usage has significantly decreased - eMarketer reported that users only spend an average of 3.3 minutes on Google+ in a single session, down from 5.1 minutes in November 2011. Yikes. Looks like it's not incredibly active as a social network ... so what's the value? The value comes from its SEO support.

Google+'s Superpower

When you post your content to Google+, you're making it more likely your company's content will rank well in Google's SERPs. That's because, much to the dismay of many other social networks, Google is considering factors such as +1's of content when deciding how high to rank a piece of content. Google also started to index and feature Google+ status updates, author names, and 'Add to Circles' buttons in search results, making your activity on Google+ even more important for a strong organic search presence.

Getting to Know Pinterest, The Artist

Pinterest, the "newest" social network on the block, has actually been around since 2008! Gaining some serious popularity earlier this year, the network is an excellent tool for sharing and spreading a company's visual content. After all, images can often tell a far more profound story or give insight into a feeling in a more powerful way than mere text. If you're producing more visual content, you can easily share that content through channels like Pinterest by "pinning" it to a board.

Sprint Is Offering Super-Cheap Data Plans for Only Accessing Social Media  — TIME
As wireless carriers launch services to make mobile Internet more affordable, Sprint is taking a more drastic approach with its new wireless plan—unlimited access to a few popular social media apps, and nothing else.

Popular Q&A

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What is the difference in social media between influence and popularity ? - Quora

Popularity: When one is popular they are widely liked by the community or majority. While they are embraced by the majority, it does not hold true that their ideas or passion points are.
Influence: When one is influential they have the the ability to cause something to happen in indirect or intangible ways. IE they can sway popular opinion. However, just because one can sway popular opinion does not mean they are well liked.
Additionally, as a rule neither popularity nor influence implies actual reach. Popularity & influence can be applied to a small & large community evenly. Reach is of…

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