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Top 10 Free Social Media Monitoring Tools

The key to making the most of social media is listening to what your audience has to say about you, analysing the data and, finally, reaching social media business intelligence; using all these insights to know your customers better and improve your marketing strategy.

If you are a social media rookie, this list of the Top 10 Free Social Media Monitoring Tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best.

However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch, which brought social media monitoring to a new level, offering a much higher variety of services and in-depth analysis. It all depends on your needs.

That being said, let’s take a look at some of the best free monitoring tools:

Hootsuite is one of the best free social media management tools available, and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+.

tweetreach screenshotThe weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts.

TweetReach is the right tool for your business if you’re interested in monitoring how far your tweets travel, as TweetReach measures the actual impact and implications of social media discussions.

It is a good way of finding out who are your most influential followers, implicitly guiding you towards the right people you should be targeting when aiming to share and promote online content.

Klout is probably one of the most controversial social media analytics tools. There are those who hate it and claim that its scoring system is completely inaccurate, and that trying to interact with them is an impossible mission (curious thing as they provide interaction-measurement services).

On the other hand, some people find it useful, as it measures influence through engagement on Twitter and it is a good means of keeping an eye on what people think about your brand, and to see what influences them the most.

In this way, you can adjust your posts according to your target audience’s interests and increase your engagement rate.

hootsuite screenshot klout screenshot social mention screenshot twazzup

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What is the definition of a social media platform?

A social media platform is a type of software or technology that enables users to build, integrate or facilitate community, interaction and user-generated content. Blogs and wikis are both social media tools, whereas, Wordpress and Wikispaces are social media platforms for people and companies to utilize to engage in blogging and creating wikis.

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