Why is social media Marketing popular?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
Here are 21 tactics and tips for using Facebook, Instagram and Twitter to drive more customers to your restaurant.
Ok, if you’ve been promoting your restaurant for a while, this should be pretty obvious. One of the first steps in successful marketing is to know who you’re communicating with. This is particularly true in social media. Think like your customer, and about why they would want to visit you. Create a tone for your social media based on this.
If you want your place to known as the neighbourhood hangout - create a tone (or even character) that you’ll consistently use across all of your social media platforms. Post in a friendly, neighbourly tone. You could, for example, have a good, long term waitress or barman be the face of your social media.
If you want to be known for your great food - create your social media postings around your chef (or someone posting as your chef!).
Think about your customer as you plan out your restaurant social media strategy.
Social Media Marketing for Restaurants #2: Facebook Marketing
Facebook provides an incredible opportunity for dining establishments to connect with their clientele. You’d be hard pressed to find a patron of yours who is not on this site - and most of them are checking their updates a few times a day.
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Why hire a marketing service to manage social media campaigns?
Professional social media experts design and implement custom landing pages geared to effectively convert non-fans, create and manage Facebook ads, generate status updates and interact with fans, run contests and other types of promotions, etc. If you haven't the resources to manage all of these aspects yourself, hiring a marketing company to manage your social media is a great way to enhance brand awareness on the Internet.