Advertise on social media sites

Advertise on social media sites

In the wonderful world of social media marketing there are many ways to reach and engage customers. As with search marketing, there is both an “organic” and an advertising component to online marketing with social networks, news and media sharing sites…

Advertising Using social media

Advertising Using social media

There s no doubt about it - small businesses are beginning to utilize social media tools and tactics with more frequency than ever before. A recent study by eMarketer reports that 260, small businesses across the US and Canada are employing social media…

Wrong advertising with social media

Wrong advertising with social media

Most marketers get social media wrong. Especially those that have been around the block a few times and know a thing or two about marketing. It’s not that they don’t understand what social media is about. It’s not that they don’t “get” social. They all…

Social media advertising Edinburgh

Social media advertising Edinburgh

Non-profit start-up in need of a Social Media Volunteer! West End, Edinburgh Are you looking for an opportunity to gain experience working in social media? Or perhaps you already work in social media and are looking to support a worthy 1 Save Remove Head…

Higher Education and social media advertising

Higher Education and social media advertising

A recent study from the Harvard Business Review uncovered that 79% of companies surveyed use social media channels, while only 12% believe they are using them effectively. In today’s rapidly-evolving media landscape, social media has not only become a…

Advertising on social media sites

Advertising on social media sites

It s not difficult to understand the lure of social media advertising. Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly,their ad products offer targeting according to specific demographics,social…

Types of social media advertising

Types of social media advertising

One major benefit of online advertising is the immediate publishing of information that is not limited by geographic or time constraints. Online advertisers can customize , making consumer targeting more efficient and precise. For example, AdWords, Yahoo!…

Social media advertising Statistics

Social media advertising Statistics

Socialbakers surveyed over 500 marketing professionals, spanning 82 countries and 20 industries to better understand where social media is heading in 2014. The State of Social Marketing, Part One, concerned the priorities and practices of marketers. Part…

Social media advertising costs

Social media advertising costs

There’s no denying The Beatles said it best, “Money can’t buy you love.” But in the world of social media marketing, pay-per-click ads can at least bring your brand, “likes.” Social media advertising platforms have continued to develop various fan engagement…

Advertising social media

Advertising social media

What’s the point in an advertising campaign if it doesn’t boost your return on investment (ROI)? After all, you put in $1, towards a marketing campaign, but in the end you only get an extra $500 in revenue and no guarantees of return or loyal customers…

Social media advertising disasters

Social media advertising disasters

The calendar year wouldn t be complete without a few social media fails. In 2012,plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets,questionable ad campaigns or controversial…

Advertising through social media

Advertising through social media

Marketing and advertising directed towards children and youth is not a new phenomenon but increasing attention from parents, regulators, business and civil society around ethical debates have recently taken flight. Many children regularly have unsupervised…

Social preferences in media advertising

Social preferences in media advertising

Bellarmine A. Ezumah Murray State University - College of Business Because most people consider advertising an irritant and a distraction and would avoid it should there be an alternative, advertising agencies strive to utilize the interactive, demassifying…

Company loses from social media advertising

Company loses from social media advertising

By, B Interactive Gaining and losing followers on a daily basis is common for companies on social media networks like Facebook or Twitter. One day, the follower count goes up; the next day, the count drops. Often, the constant gain and loss of social…

Advertising with social media

Advertising with social media

Social media consists of both social networking websites and social bookmarking websites. There are significant differences between the two,but both have characteristics of each other and operate in similar ways. Examples of social networking websites…

Social media driving advertising marketing

Social media driving advertising marketing

A website alone won’t build your business. Maybe you’re reading this because your competition outranks you at the search engines. Or you’re wondering how to turn “likes” into leads on social media. Or you need more people to visit your website, and get…

Using social media for advertising

Using social media for advertising

Since the rise of Google AdWords, pay-per-click advertising has been the de facto way to promote just about anything online, whether you re selling bottle openers or want to sue over asbestos-related illnesses. But pay-per-click (PPC) prices are on the…

Social media bad advertising

Social media bad advertising

A recent article by Michael Estrin in iMediaConnection asks whether social media has lost its luster from an advertising standpoint. Traffic and usage of the major social networks continues to soar, with traffic to Facebook and Linked In In fact, LinkedIn…

Social media advertising jobs

Social media advertising jobs

These days, social media has a powerful presence over nearly every aspect of our lives, and it can be difficult to access entry level advertising jobs. When you walk in the hair salon, you see a sign saying, “Like us on Facebook!” When you watch an episode…

Social media advertising Services

Social media advertising Services

A good social media strategy doesn’t start with a social media platform. Yes, Facebook is dominant right now, but so were MySpace and AOL once. Social media strategy starts with a business goal in mind. We will help define social media strategies to accomplish…

Social media advertising Platforms

Social media advertising Platforms

To help marketers navigate the rapidly growing and maturing category of platforms for advertising on public social networks such as Facebook and Twitter, Forrester identified and conducted a 45-criteria evaluation of the seven most significant vendors…