Advertising and social media

The media constellation has become increasingly fractured. The Web produced the initial fissure,but mobile created new cracks in the landscape. Today,no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly,their ad products offer targeting according to specific demographics,social connections,interests,and habits.

In afrom BI Intelligence,we analyze the state of social media advertising and where it is heading,offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter,offer a primer on Tumblr as an emerging ad medium,and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.

Here's an overview of some major players in the mobile advertising ecosystem:

  • The lure of social media advertising is massive: As brands look across a fractured media landscape,social networks offer them an interesting proposition. Social networks have scale - enormous user bases and deep databases. They have high engagement - Americans were spending an average of 12 hours per month on social networks as of July 2012,with 18-24 year olds averaging 20 hours. And potentially,social media gives brands offer a uniquely captive audience for their content.
  • Guaranteed placement is getting advertisers to pay up: A consensus seems to be forming around in-stream advertising as the most promising social advertising format.
  • Social media advertising is set to explode: BIA/Kelsey recently came out with a study that offers one view - That estimate is large - but still seems pessimistic,because...
  • Increased mobile usage will be a huge growth driver: The BIA/Kelsey prediction calls for mobile to account for only $2.2 billion of that in 2017 - a 20% market share. This could easily be surpassed. Both Twitter and Facebook have passed the 50% mobile usage mark and,given the continued growth of mobile devices,it will only rise. Mobile accounted for 11% of Facebook's ad revenue last year even though it didn't release mobile ads until the tail end of the second quarter. By the fourth quarter,it was up to 23%. And now,Twitter is reporting that its mobile ad revenue now regularly outpaces its desktop ad revenue. Social media advertising is therefore uniquely positioned to grab an increasing share of the fast growing mobile advertising market.
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Popular Q&A

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What are the key benefits of combining TV advertising with social media?

What are the key benefits of combining TV advertising with social media?

Yes Patrick is correct this give you chance to talk with your audience. When you start conversation with your online audience this in turns help you to promote your product and service..

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