Advertising with social media

Social media consists of both social networking websites and social bookmarking websites. There are significant differences between the two,but both have characteristics of each other and operate in similar ways. Examples of social networking websites are MySpace,Facebook,LinkedIn,Twitter and any other network centered on user connections,meaning the social aspect forms the basis for the website. Social bookmarking websites are different in that they are based on user content,like blog posts,articles,videos and similar; These sites,like Digg,Reddit,StumbleUpon and del.icio.us.,function as a way to bookmark and share this content with other users.

Videos that explain social media in familiar terms: Social Networking | Social Bookmarking

To run an effective social media advertising campaign,a business needs fresh,informative content supplied from a business blog. This will attract and engage users and enable the business to participate in the social community. Traffic generated from these sites is extremely targeted,but is in the learning stage of the buying process. For this reason,it’s necessary to tread lightly in these networks. Instead of pushing a product or service,it’s more important to inform and teach,so the audience relates to the business on their level and considers them a source of information rather than a marketer. Once the audience does convert,the results can make a business.

“With the right approach,a company can take advantage of Web 2.0’s incredible reach and the opportunity it affords to connect with customers in an entirely new way.” Read Article

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FCA guides on use of social media for financial promotions  — Financial Reporter
While the FCA has made clear that it does not wish to curb the use of social media, it has suggested that firms make clear when they are advertising using social media platforms - for example, using the hashtag #ad on Twitter.

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What automotive manufacturers are currently using paid social media advertising? - Quora

* Increased exposure to the billions people using social media
* Increased sales
* Increased lead generation
* Build a loyal fan base
* Interact with your customers
* Adapt your marketing plan quickly
You can do all of the above at a fraction of the cost that it would take with traditional marketing methods.

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