Company loses from social media advertising
Gaining and losing followers on a daily basis is common for companies on social media networks like Facebook or Twitter. One day, the follower count goes up; the next day, the count drops. Often, the constant gain and loss of social media followers is due to a social media network’s analytics being behind a day or two. It’s not anything to worry about—unless your follower count plummets drastically.
When your accounts see significant drops in followers, you might want to reevaluate your social media marketing strategy, specifically how you’re posting content and how you’re speaking to your audience. Below, we’ve listed five common issues that can make social media followers ditch your accounts.
You Shamelessly Self-Promote All the Time
Every now and then, you’re going to talk about your company on social media. It happens, and you shouldn’t feel bad about it. After all, you’re proud of your company, and you like seeing it do well.
That being said, a company that constantly brags about how well it did that day is going to lose an audience quickly. That’s why it’s best to err on the humble side. A good guideline to follow? Post content for your audience 80% of the time and content for you 20% of the time.
#You #Use #Hashtags #Like #This #When #You #Post
Hopefully, that title annoyed you. Because that’s how annoying it is for followers to read.
If you’re the kind of social media manager who structures posts this way, you’re doing this social media thing wrong. Using a meaningful hashtag or two can add valuable context to an online conversation, and it can even help archive your post. But using as many hashtags as you can looks spammy.
You “Talk At” Your Followers
We can’t tell you how many times we’ve seen a company reply to a mention or a comment with “Hey, @person! Thanks for commenting!” How exactly does this help your outreach? If anything, it shows your followers that you have a generic (possibly even automated) response for everything.
Instead, try engaging them. Let’s say you share a post about how open work areas boost productivity, and one of your followers shares it with the comment “I don’t agree with this.” This is a good opportunity to start a conversation with a reply like “@person, Not a fan of open workspaces? Why?”
You Offend People
If you’re looking for a way to ruin your image while also losing followers, post something offensive. The list of what you could say or do to offend people is continuously getting longer, which means you should always watch what you say on your social media pages.
FCA guides on use of social media for financial promotions — Financial Reporter
While the FCA has made clear that it does not wish to curb the use of social media, it has suggested that firms make clear when they are advertising using social media platforms - for example, using the hashtag #ad on Twitter.
Good Intentions Make Bad News: Why Americans Hate Campaign Journalism
Book (Rowman & Littlefield Publishers)