Higher Education and social media advertising

HootSuite UniversityA recent study from the Harvard Business Review uncovered that 79% of companies surveyed use social media channels, while only 12% believe they are using them effectively. In today’s rapidly-evolving media landscape, social media has not only become a fundamental tool for communication, but a must-have skill in a multitude of industries.

But even with this clear demand for skilled social media practitioners, Higher Education is constantly challenged with bridging the gap between traditional instruction and these new skills required for today’s digital workforce.

With the right amount of practice and social media education, students can be empowered with a competitive edge in their future careers. But educators and professors also face the challenge of creating a current curriculum for their students in order to effectively teach social media – a constantly evolving industry.

The Professor’s Digital Toolkit

HootSuite University’s Higher Education program provides educators with everything they need to teach social media in the classroom, and arm their students with the digital and social media skills needed in today’s workforce.

The program has been adopted by over 350 global institutions, including the Columbia School of Journalism, S.I. Newhouse School of Communications at Syracuse University, and the NYU Stern School of Business.

HootSuite University is pleased to deliver The Professor’s Digital Toolkit for Teaching Social Media. Free for accredited higher education institutions, these resources include:

  • Templated Social Media Curricula for Journalism, Marketing, and Communications
  • Free access to HootSuite Pro to help students manage social media effectively
  • Free access to HootSuite University to provide students with online, video-based training on social media and HootSuite
  • HootSuite Certification to arm students with industry-recognized credentials
  • Exclusive online community for professors teaching social media
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FCA guides on use of social media for financial promotions  — Financial Reporter
While the FCA has made clear that it does not wish to curb the use of social media, it has suggested that firms make clear when they are advertising using social media platforms - for example, using the hashtag #ad on Twitter.

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