Social media marketing and advertising
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance,Twitter is a social site designed to let people share short messages or “updates” with others. Facebook,in contrast is a full-blown social networking site that allows for sharing updates,photos,joining events and a variety of other activities.
How Are Search & Social Media Marketing Related?
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories,and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.
Search & Social Media News
At Search Engine Land,we cover social media news with a search angle,you’ll find all of our most recent articles related to search and social media marketing here:
In addition,we frequently cover search and social news from major social platforms:
Social Media Marketing At Marketing Land
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Book (Rowman & Littlefield Publishers)
5 social tips to try: agency dos and don'ts — Hotelier Middle East
.. to outsource your entire social media activities to an agency. Often, a hybrid approach is far more suitable.
The MoveOn Effect: The Unexpected Transformation of American Political Advocacy (Oxford Studies in Digital Politics)
Book (Oxford University Press)