Business social media Sites

Businesses have a lot of options when it comes to social media. Twitter, Facebook, Google +, LinkedIn and Pinterest, just to name a few. And, for the most part, enterprises have become well versed in these platforms, and on how to best use them to grow their repertoire. One platform that has been a little underexplored, however, is blogging.

The rabbit hole that is the Internet is full of blogs, with fashionista and mom bloggers taking over the scene. As a result, blogging has developed quite a reputation for being an online journal of sorts, on any given topic. And, for those looking for more than an avenue to peruse the best street style or reviews of the best breast pump, a corporate blog can provide a variety of interesting posts and proficiency in a given industry. In an interactive world that is oversaturated with outfits of the day, businesses can stand out by using a blog to expand their web presence and brand identity, drive business and show off their expertise.

One company that has been leading the campaign in corporate blogging is Bond Public Relations & Brand Strategy in New Orleans. As the Gulf coast’s leading marketing firm, the company has been working with both national luxury brands and regional heavy hitters for the past ten years, by building their reputation without the help of social media. However, since recently adding social media as a new service, they have implemented their own strategy. Besides new clientele and new offerings, what have resulted are better web presence and a more personal identity.

“We wanted for our website to be a portal for interesting and usable insights and information, that people could use as a resource, ” said Jordan Friedman, Partner at Bond Public Relations & Brand Strategy. “Usually businesses’ websites are either digital brochures, or transactional platforms. Our site conveys the personality of our firm, the attributes of our team members, and provides value-added content that visitors embrace. As a result, our visits — and repeat visits — have increased exponentially. I should add, incoming new business inquiries have increased, as well.”

Bond’s social media manager, Suzette Lake, offered us some tips to help you identify whether blogging is a good move for your business and how to get started.

Know the benefits

1. Businesses that blog have better marketing results and more website visitors than companies that don’t. Consistent blog posts can boost SEO and give a company better web presence, or as Lake explains, “it puts you at the top of the results page on a web search.”

Bond Public Relation and Brand Strategy has received a significant traffic increase to their website since integrating the blog.
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