Blue-header-smo. SOCIAL MEDIA

Social media Applications for business

In this guest post, TR member robw2205 says it's possible to effectively use social media for business applications as long as you understand how the medium works and use it properly. Here's how.

This guest post was written by TR member robw2205.

It is no secret that technology has changed the way we do business. Companies are no longer limited to certain markets by virtue of geographic location; any size or type of business, whether it is brick and mortar or web-based, can become a player in the global marketplace. Technology advances and new trends develop at a rapid pace, allowing for new marketing opportunities and creating the ability to expand a company's web presence and customer base. The latest trend businesses are utilizing is the application of social media as a business and marketing tool.

Social media sites, such as MySpace and Facebook, have been around for a while and have been widely used by artists, writers, and musicians to promote their work. Companies are becoming aware that these sites can be used quite effectively for many business applications as well. A search of any social media site will come up with a profile listing for any type of product or service, from yoga instructors to moving companies. So, just how effective is social media when used for business applications?

The short answer to that question is: very effective, if you understand how the medium works and use it properly. The key to the effectiveness of using social media for business depends on your approach. Like any business plan, organization is essential for success. The same general rules of using social media apply to any other type of marketing and promotion:

  • Have a specific purpose in mind and narrow your focus to achieve that purpose.
  • Know your target market and streamline your approach to reach and serve that market.
  • Make sure that your content is relevant to the purpose that you are trying to achieve.
  • Diversify your efforts. Social media use should be integrated as a part of your overall marketing and business plan; it should not be your entire strategy.
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She says there are no exact rules for small businesses using social media, but it's definitely a good resource. “Experiment with posting in the morning, in the afternoon, [and in the] evening. See what times work best for you.

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