Social media business Proposal
This social media marketing proposal, designed by [YOUR COMPANY] is created exclusively for use by [CLIENT NAME] of [CLIENT BUSINESS].
1. EXECUTIVE SUMMARY
The following social media marketing proposal was uniquely crafted for [CLIENT BUSINESS]. Our suggested social media strategies and implementation procedures are based on the results of extensive analysis, study of social media trends, and application of specifics unique to [CLIENT BUSINESS]. We believe our proposal provides a complete social media marketing strategy which will culminate in highly successful results for your business.[YOUR COMPANY] is comprised of an innovative and seasoned group of marketing professionals with extensive experience in the brave new world of social media.
PandaTip: The executive summary will inform the client of the basic ideas of your social media marketing proposal. You can use this situation to summarize their situation, present some of your basic overall solutions, and introduce the credentials of your company and any individuals who will be working on the account.This section can be as lengthy or brief as you need, but succinct executive summaries are more impacting.
2. SITUATION ANALYSIS
According to our research, current trends in your industry show [IDENTIFY TRENDS].
We feel these trends are significant in that they demonstrate [IDENTIFY WHAT TRENDS SHOW].
Social media has influenced your industry in the following ways [IDENTIFY HOW SOCIAL MEDIA HAS INFLUENCED CLIENT’S BUSINESS].
PandaTip: The above are suggested paths of explaining situation analysis to your client. In this section, you will demonstrate your deep knowledge of social media and its potential impact on the client’s business or industry. You can point out the ways in which competitors are doing well. This section is also a place to denote the strengths and weaknesses of your clients current social media accounts, if applicable. You can evaluate their website and help them see the areas in which they need improvement.
3. TARGET AUDIENCE
PandaTip: Use this section to discuss the typical demographic or audience your social media plan targets. This will be the result of research, and allows the client to better understand the justification behind the specifics of your social media strategy.
4. STRATEGY AND TACTICS
PandaTip: Possibly the most important part of the social media marketing proposal. In this section you will summarize the strategy intended for the client, and then you will go into detail about specific tactics for each social media channel. This section will be lengthy, and should demonstrate a solid strategy and practical, creative tactics.
a. [SOCIAL MEDIA PLATFORM]
PandaTip: Examples of platforms include Facebook, LinkedIn, Twitter, WordPress, Tumblr, Instagram, etc.
b. [SOCIAL MEDIA PLATFORM]
PandaTip: Describe in detail the tactics you will implement with each social media platform. This may include content to be used, approaches to try, discussion of possible contests or promos, use of relevant keywords or hashtags, and much more. For example, if using Twitter, you may discuss content of tweets as well as frequency of posts.
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