Social media for Local business

4 Tips to Launch Your Business into SocialThe most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?”

Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, effective local and social media marketing is a time-consuming and daunting, yet important, effort for local businesses.

Before engaging in a hands-on, local-social marketing effort, it is a good idea to take a step back and look at your overall objectives. What are you trying to accomplish? And, equally as important, ask yourself how the various platforms can boost business through leads, branding and driving traffic. Consider what is most important to you, given the type of business you run.

The debate about the best social media channels for local businesses to reach customers/prospects will likely rage on as channels evolve and the industry as a whole evolves, but let’s take a deeper look at the current state of various platforms and their pluses and minuses.

Start With The Four Horsemen

While some SEO experts advocate tackling social through sophisticated linking strategies like the G1 social media link wheel, most local businesses need a much simpler strategy that is sustainable. Ideally, it includes a multi-layered approach that prioritizes social channels that best fit the business’ target customers and objectives combined with quality social media content creation.

• Facebook
Today, Facebook’s not-so-secret sauce is not only its sheer number of active users but its ability to engage. Facebook is the most powerful social marketing platform on the planet for local businesses right now and should not be ignored. It has some of the highest engagement numbers of any social media platform today, so it yields inordinate opportunities for local businesses.

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Social Media for Local Business, an easy to understand tutorial that walks the viewer through how social media can support a local in getting found and engaging with its community of customers and prospective customers.

Programming Highlights: Wed, Aug 20 - Tue, Aug 26, 2014  — Cambridge Community Television
Social Media for Local Business, an easy to understand tutorial that walks the viewer through how social media can support a local in getting found and engaging with its community of customers and prospective customers.

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Popular Q&A

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How can social media be used in business development or marketing efforts at hospitals? - Quora

There are many opportunities for healthcare organizations in social media. I previously answered a similar question:

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