Social media for your business

You have a small business and you haven’t bought into the social media craze? Guess what? Silence is no longer an option. People are online talking about your company as you read this, whether you like or not. If you don’t engage in the conversation, you risk losing your customers. But maybe you don’t have a choice as many small airports do in the State of California and across the United States. Many are owned by cities who don’t give them a dime and yet take money whenever they please. Those city managers force their airport managers to jump through hoops and political red tape to be able to promote their facilities. These airport managers have their hands tied in dealing with counties which just recently decided to launch a website, let alone a social media marketing strategy. So, I was asked by Michael McCarron, Public Information Office for San Francisco International Airport, to speak to the managers of small airports through California about the benefits of having a social media presence, so that they can convince their ‘bosses’ to allow them to open Facebook, Twitter and Google+ accounts, as well as to create blogs.

Here’s part of my presentation. I hope it helps you with your online social media strategy. If You have more ideas, please share them in the comments section at the bottom of the post. The more ideas, the better.

1. ASSESS YOUR ASSETS: The first action you should take before engaging in online marketing or social media marketing and engagement is to look at what are you’re trying to promote. What are your assets? Who are your target customers? It may seem obvious. But, A Bay Area airport had small planes for rent. But business was slow because they were simply targeting pilots trying to rack-up hours. Turns out there was a larger audience they could target through social media, tourists looking for aerial Bay Area tours. Business took-off.

2. SIGN-UP FOR SOCIAL MEDIA: Facebook, Twitter, Google+, YouTube and LinkedIn. Facebook allows you to create a business page. Make sure you read the rules for businesses first. You can even ‘create a page’ through your personal account, if your business allows you to do so. That makes it easy for small business owners to manage it. On LinkedIn, every employee becomes your best advocate.

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FEATURING: The Hi-Tone Ramblers, The 1948 Berlin Airlift, NEW Shorts, Movie ..  — Cambridge Community Television
Social Media for Local Business, an easy to understand tutorial that walks the viewer through how social media can support a local in getting found and engaging with its community of customers and prospective customers.

Programming Highlights: Wed, Aug 20 - Tue, Aug 26, 2014  — Cambridge Community Television
Social Media for Local Business, an easy to understand tutorial that walks the viewer through how social media can support a local in getting found and engaging with its community of customers and prospective customers.

Popular Q&A

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How has Social Media changed your business?

Social Media is changing Wishpond rapidly, both in the product we are delivering to our customers, and how we're marketing ourselves.
The new tools of social media are allowing us to create great local advertising packages for local retailers to market themselves to their target market. By utilizing several different mediums, retailers can market exactly where they need to be seen, as opposed to falling into the "build it and they will come" trap.
For Wishpond's own purposes, social media has greatly heightened our online marketing ability. Social networks like LinkedIn and Twitter, and …

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