Social media Guide for Small Businesses

social network white board imageOver the past year, Mashable has written extensively on the value of social media to small businesses. We have also contributed regularly on this topic to the American Express Open Forum.

From the fundamentals of Twitter branding, to the importance of blogging, to getting work done with some great online tools, small businesses face many challenges when trying to understand how to use social media. However, taking the time to learn how to leverage social media and technology to benefit your business will pay big dividends in the long run.

Whether you're just signing up, or primed for some advanced social marketing, the posts below have all the tips, tricks, and wisdom you'll need to take your brand to the next level.

Start here for the basics on how and why your business should be implementing a social media campaign.

blog imageSign up, stay on message, and utilize some leading sites and apps that can give your business a social edge.

These posts have real-world advice and examples of how businesses have succeeded on social networks. From Facebook to Twitter to LinkedIn and beyond, here are the resources you'll need to get started.

Blogging is an essential way for businesses to keep their customers informed and interested in new products. When connected to social networks, business blogs can have a powerful reach.

There are a host of great online tools and tricks you can use to get your business blog up and running for maximum buzz. These posts cover all the best practices and how to avoid the most common mistakes.

video-cameraVideo

Online video is booming, and it offers great opportunities for customers to discuss and share your brand. A video that "goes viral" can put your product into the feeds and inboxes of thousands of potential customers and make your brand known to a much wider base.

Paid advertising on social video sites like YouTube can also be extremely lucrative. Check out these posts for tips on how to get the most from a video marketing campaign.

Mobile

Mobile devices keep you and your employees connected to your business. The proliferation of smartphones also means that your customers will be interacting with your brand in new ways.

smartphone imageIt's important to keep in touch with mobile business trends. Which devices and platforms will your customers be using to search for and connect with you? These posts have the lowdown on mobile web, productivity on the go, and tips for choosing the right devices for your business.

Productivity

No matter the type of business, improving productivity is always at the top of the to-do list. Social media and Web collaboration tools can really speed up your workflow.

However, there are many choices and many pitfalls. Choosing the right applications and keeping your employees connected is key.

These posts will show you how to get things done quicker and smarter on the Web.

PR and Marketing

Perhaps the biggest draw of social media for small businesses is the ability to create far-reaching and relatively inexpensive marketing campaigns. But there's a lot more to it than simply tweeting updates from the water cooler, or linking to your newest blog post.

Ensure maximum return on social media investment by engaging your customers across multiple platforms. These posts will show you how.

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FEATURING: The Hi-Tone Ramblers, The 1948 Berlin Airlift, NEW Shorts, Movie ..  — Cambridge Community Television
Social Media for Local Business, an easy to understand tutorial that walks the viewer through how social media can support a local in getting found and engaging with its community of customers and prospective customers.

Programming Highlights: Wed, Aug 20 - Tue, Aug 26, 2014  — Cambridge Community Television
Social Media for Local Business, an easy to understand tutorial that walks the viewer through how social media can support a local in getting found and engaging with its community of customers and prospective customers.

Popular Q&A

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How has Social Media changed your business?

Social Media is changing Wishpond rapidly, both in the product we are delivering to our customers, and how we're marketing ourselves.
The new tools of social media are allowing us to create great local advertising packages for local retailers to market themselves to their target market. By utilizing several different mediums, retailers can market exactly where they need to be seen, as opposed to falling into the "build it and they will come" trap.
For Wishpond's own purposes, social media has greatly heightened our online marketing ability. Social networks like LinkedIn and Twitter, and …

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