Social media Ideas for Businesses

3 ideas for social mediaWhen it comes to more traditional marketing and advertising, it can be challenging for small businesses to implement ideas from big brands. Some of these efforts can call for large budgets and staff, which the smaller guys just don’t have. But in the age of social media, it’s much easier for a small business to use ideas from large companies for their own social efforts.

With that in mind, here are three big brand ideas that small businesses can apply to their social media marketing programs to help build better engagement.

1. Walmart’s Associate Stories Video Series on YouTube

We all know how important videos can be for your digital marketing efforts. But a lot of companies (even big ones) struggle to produce video content. Instead of trying to put together some Hollywood level production, why not focus on one of your best resources … your employees?

This is exactly what Walmart did when they started to interview their own employees from around the globe. This is also something you can implement for your small business, too. If you take a look at their YouTube playlist for Associate Stories, these videos aren’t overproduced and that’s what makes them more relatable.

Starbucks on InstagramFor under 0, you can pick up a video camera on Amazon and download easy-to-use video editing software to start shooting right away. Focus on your employees to bring the personality of the company to the forefront. Customers love when you humanize your business and these quick associate videos could make that happen in a snap.

2. Starbucks’s Pictures of Products & People on Instagram

In the age of smartphones, photos not only capture moments, they can also tell stories. This is exactly what Starbucks is doing and you can do it too.

Starbucks takes simple elements, like their beverage cups, and turns them into works of art by taking photos from nontraditional angles. They also take pictures of people enjoying their products in various settings (snuggled up on a couch, in the middle of a pumpkin patch, at the beach), making their Instagram feed very personable. The cost for this is very minimal.

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Social Media for Local Business, an easy to understand tutorial that walks the viewer through how social media can support a local in getting found and engaging with its community of customers and prospective customers.

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Social Media for Local Business, an easy to understand tutorial that walks the viewer through how social media can support a local in getting found and engaging with its community of customers and prospective customers.

Popular Q&A

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How to Use Social Media to Your Business Advantage.


There are a few good examples that I can think of - and quite a few bad examples as well!
Quick story first...

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