Social Media for crisis Management
Although social media is most commonly tied to networking, marketing and socialization, it’s important that we don’t overlook the potential that it has in all aspects of life, including crisis management. With the ability to reach a large audience in a short amount of time, government agencies, corporations and nonprofits are turning to social media for emergency preparedness. and response. A recent Red Cross survey confirmed this, as more people are now using social media tools to report emergencies or call for help. Download the Free Social Media & Disaster Recovery Checklist here.
Benefits of Social Media for Crisis Management
It’s understandable that social media is the perfect go-to source for reporting information, as millions of people remain connected to sites like Facebook and Twitter throughout the day. Social media has the ability to provide alerts to people, as well as pertinent information that can be shared quickly. People appreciate that instead of being in the dark about what’s going on, they can stay connected to those in the community, or nation, if need be. And, the public can ask questions and demand information without having to leave home or work.
Here are just some of the many advantages of how social media can be used for emergency preparedness and response.
- Allows for two-way communication between government agencies and the public
- Allows members of a community to relay information to each other
- Immediate, real time news and coverage
- Broad target audience that can be reached at once
- Ability to provide details about the crisis, as well as pertinent links to further information
- Reduces panic among people
- Keeps the public informed
- Cost effective
Social Networking Sites to Share Information
While information can be shared on just about any social network, the most popular networking sites for crisis information include:
Changing Trends Mean Changing Expectations
As more people turn to social media to stay informed, it will be the responsibility of government agencies and organizations to use social media to monitor, respond to events and collaborate with others during times of crisis. Fortunately, reaching out to the public enhances communication, reduces worry and frustration and increases trust. It’s an excellent opportunity to keep people abreast of what is going on so that they can make arrangements to better serve their family and community.
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