Social Media Management
With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement.
At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web:
Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features.
Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement.
Objective Marketer - Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports and user management.
Wildfire Interactive - Platform for easy creation, implementation and management of branded interactive campaigns including: sweepstakes, contests and give-aways.
StrongMail Social Studio – Comprehensive social media marketing platform with a referral marketing platform, social sharing tool and campaign management application. (Disclosure: StrongMail is a TopRank client)
Sprout - Cloud-based visual authoring software used to build interactive Engage Ads and Engage Apps that deliver rich, interactive, and social content across the web and mobile devices.
Spredfast - Enterprise social media management system that allows an organization to manage, monitor, and measure its voices across multiple social media channels. Also offers a white label option for agencies.
socialTALK – allows brands to create (text, photos, videos), manage (customize workflow & approval process), publish (single source, scheduled publishing to multiple platforms) and measure (aggregated analytics dashboard) their content strategy and posting schedule.
Crowd Factory – Suite of social media marketing tools include Social Campaign, that enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.
Awareness - Social marketing hub that centralizes social media content publishing, management, measurement and engagement. Also includes access to 7 white-labeled, best practice social networking applications.
@this moment – Built on the @this moment platform, DEC is a system for managing a brand’s presence across multiple online environments combining multimedia UGC, and a variety of real-time inputs which are distributed across social platforms including YouTube Brand Channels, Facebook Fan Pages, MySpace Brand Communities & the iPhone.
5 must-have social media tools for EMS — EMS1.com
On July 22, 2014, the U.S. congress passed the Virtual Social Media Working Group (VSMWG) act. The act allows the government and private agencies to collaborate and create the best strategies for using social media during emergencies.