Social Media Management Definition
As described in the article, What is Social Networking, and Why Should You Care, Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labor-intense process to effectively track, converse, monitor and manage them.
Social media management solutions can help you manage outbound and incoming online interactions along with other small business marketing activities in a more efficient manner. They streamline and consolidate how you listen to and participate in relevant conversations in the different places theyre taking place blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.
They also help you to more easily monitor what people are saying about your business, and by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously, help you to amplify your social media presence across several social networking sites.Social media management tools can also help you to integrate social networking activities with your other marketing programs. These can include other online activities, such as Web sites, search engine marketing campaigns, contact management systems, and email marketing, as well as offline marketing, such as events or white papers.
Why Should You Care?
We all know how important word of mouth is, and social networking is like word of mouth on steroids. As a business, its vital to tap into and join online conversations not only about your brand, but also those about your competitors, your industry and your areas of expertise.
Even if you havent launched an outbound social media strategy, you to keep a pulse on what people are saying good or bad about your company, competitors and major trends. And, by representing your company in a positive, authentic way, you can build credibility for your expertise and business and link to customers and prospects quickly.
You can also help mitigate damage should negative conversations about your company emerge by quickly responding to complaints. Social media can also steer people to your other marketing programs, where its easier to individually track and manage individual customer and prospect interactions.
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