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Social Media Management Pricing

We get a lot of inquiries about the cost of social media marketing services, and questions about why we charge what we do in relation to other online PR agencies. Before starting The Content Factory, Joan Barrett and I did a ton of research about professional social media marketing agencies – and quickly came to the conclusion that there was no way we were ever going to charge any of our clients that much.

Mack Collier, one of the thought leaders of the professional social media marketing world and the writer of a fairly awesome blog, wrote a really interesting post about businesses these days. If there's a guy around who knows what people are charging, it's him — and holy hell do those people ask for a crapload of money! Here's what the industry averages are (and no, we're not making any of these numbers up):

How Much Does Marketing With Twitter Cost?

Launching a new Twitter account, complete with setup and outsourcing content creation/consumer interaction (all 140 characters at a time), costs an average of $2, 000-$4, 000 per month – and that's just for Twitter. With that said, the total price range was $1, 000-$7, 500 per month.

What if you already have an existing Twitter account, but need some help to take it to the next level? Restructuring an existing Twitter account with "limited coaching" to achieve client goals is still going to cost you between $1, 000-$2, 500 per month, with some charging as much as $4, 000 per month…just for Twitter! That's right, if you want Facebook, you're paying extra.

How Much Does Marketing With Facebook Cost?

If you thought the costs of marketing with Twitter were high, you might want to grab your fainting chair — Facebook marketing rates will give you a case of the vapors. To set up a new Facebook account and provide limited ongoing training to business partners, online PR agencies charge an average of $2, 500-$5, 000 per month, with some going as high as $9, 000. Of course, this also includes status updates and interacting with customers. You know what it doesn't include, though? Strategy. No joke.

If you're shelling out a minimum of $4, 500 per month for Facebook and Twitter management, you're not getting any strategy behind the efforts. That costs extra (sort of like adding bacon, but not as tasty). Now, we'll admit that the strategy is the most important part — you've got to go into social media marketing with a game plan and a list of goals, or you'll never really get anywhere. This is the reason you don't want to outsource this work to your friend who once took a class in marketing at a local community college. Online PR agencies know this, so they make sure to charge you for their expertise. You know, in case they're not getting enough of your money already.

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Three Old School Content Marketing Methods to Avoid  — Business Review USA
.. Enterprises who is the user and administrator of several popular marketing technologies including customer relationship management, campaign management, digital asset management, email marketing, blogging, and social media management platforms.

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Popular Q&A

avatar
What is a fair price for social media management service?

If you have or had a small to medium business....what would you pay for someone to handle all social media? Facebook posts, ads, twitter, pinterest etc?
I've seen some firms charging from $200 to $2000 per month.to handle facebook and social media. What do you feel is a fair monthly fee? How much would you pay?
Thanks!

Helllooo. . .
I think if I've daily basis update on around all social media networks then I would pay up to $50.
Because update is like need to post only in daily routine of their work which take few minutes and the main point of design part of that post.
If you've heavy designs for posting like clothing business then you could pay more.
Have a hAppY LiFe.

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