Social Media Manager Description
Social media is not a fad, it is here to stay. Every day, more and more organizations are realizing its value and hiring Social Media Managers to increase brand awareness, to ensure that their marketing is reaching the largest possible audience and for many other reasons. Read on to find out 12 duties of a social media manager.
1. Implements a social media strategy
A social media strategy doesn’t appear out of thin air. It needs to be developed. The social media manager will develop the plan and the parameters for the corporate social media strategy. They will determine objectives, establish what needs to be accomplished and define how it will be done
2. Manages social media sites
Stale social media accounts can be bad for business and leave customers with the wrong impression. The social media manager will ensure accounts are updated on a daily basis and that messaging is timely and relevant. This also includes using social media tools (i.e., Tweetdeck, Hootsuite, etc.) to schedule tweets to appear overnight and on weekends, to promote the brands to night-owls and clients in different time zones.
3. Engages in dialogue and monitors customer issues
In this day and age it cannot be prevented. People will post both good and bad things about a company online. It is vital to monitor the internet for any positive or negative feedback about an organization, and then follow up on the feedback. The social media manager will encourage and thank individuals for positive feedback, and try to appease any unhappy customers.
4. Monitors trends and encourages adoption of social media tools
The social media manager identifies and reports on social media trends. It is key for organizations to be on top of the latest trends and tools to ensure that an organization is ahead of the competition, reaching the maximum amount of customers and on top of its “tech game”.
5. Searches for news/articles to post
Depending on the nature of the organization, the social media manager may be tasked with the duty of constantly scouring the internet and the news headlines for articles, stories and tips that are industry related and which can be posted to the social media accounts.
7. Manages social media campaigns
It is vital to track and monitor the effectiveness and success of online initiatives, in order to calculate a return on investment. The social media manager will then provide reports for executives and management on what worked and what didn’t work.
8. Write blog articles
To be a leader or influencer in any given field, it is important to be writing interesting articles or blog postings on topics relevant to the company or industry. The social media manager will identify and develop blog posts and other materials. They may also recruit and develop other bloggers and blog editors.
9. Uses social networking analysis tools
It’s important to measure the effectiveness of different channels. The social media manager will use TwitterCounter, Google Analytics, and other tools to measure clickthroughs and measure traffic activity.
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