Apartment Marketing Social Media
Your "social shopping" point doesn't jive with me either. "People shop together"??? How does that tie into having an app? The idea of people discussing their purchases, sharing reviews, articles, or websites makes sense, but I don't see how that relates to an app. "Social shopping" is sharing and networking. Not an app.
I agree with Tim that this conversation is tired. People keep trying to justify it by attaching a cost per lead or lease statistic to it. That's just short sighted. What's funny is that the idea of measuring this is so that people can prove it's worth to owners and executives. However, if marketers would just present social media as "networking" vs "marketing" it likely would be more accepted. What's the value of a Chamber of Commerce membership? What's the value of belonging to the Apartment Association? What's the value of having resident parties/events? What's the value of outreach to local businesses? What's the value of going to the ball game with your local banker? What's the value of playing golf with your local insurance provider?
We justify all of these groups, activities, time and expenses without direct ROI, but once our fingers hit a keyboard or mouse that somehow changes. I'm just tired of the ROI conversation. Owners and executives have gotten where they are today mostly because of networking. Why marketers have to justify online social networking differently just doesn't make sense. It may be different, but it's much the same.
Deliver Media Now Offers Global Social Media Management for Multi-Unit .. — IT Business Net
ifSocial, a proprietary social media management software program, offers franchise and multi-location business systems an efficient way to manage and monitor their social media activity through one hub, increasing efficiency and consistency.
Apart from SXSW, what are the best social media marketing-related conferences around? - Quora
For a list of some popular social media events held across the world, check out this post from our blog.