Facebook Social Media Marketing
Did you know that Facebook is the second most visited site in the world?
Since February 2010, when Facebook beat out Yahoo!, it has been visited more than any other site in the world except for Google. In the United States last spring, Facebook actually surpassed Google as the most visited site of all, according to HitWise (Source: TechCrunch.com, March 2010).
You may have already jumped onto the social media marketing bandwagon, but maybe your bottom line isn’t seeing results. Before giving up Facebook marketing, however, check your approach to see if you are following these basic rules of social network marketing.
Are You a Wall Flower?
In high school, there were always a few of those nervous kids who stood against the wall sipping their punch at school dances, never quite working up the guts to ask someone to dance. Wall flowers were never successful at school dances, and neither are Facebook wall flowers.
In other words, don’t wait for Fans and Friends to come to you; get out there and meet people.
Build Relationships. Be an Active Participant.
Facebook and other social media sites are all about relationships.
We become regular customers at businesses that we know, trust, and like. Facebook’s magic is that it allows you to build relationships with huge numbers of people, increasing the pool of people who know, like, and trust you.
You can jump-start your Facebook social marketing by inviting Fans or Friends who might be interested in the products or services that you offer.
How do you find these people? It’s quite simple.
Run a search in Facebook for people in your area who might be interested in what you do. For example, perhaps you own a vegetarian restaurant in Toronto. You can search “vegetarian Toronto” and Facebook provides you with a list of pages and people who have the words “vegetarian” and “Toronto” somewhere in their profile.
At the time of writing this article, the first result is the Toronto Vegetarian Association, which has 1, 698 Fans. That’s 1, 698 people you can invite to become your own Friend or Fan!
Facebook frowns on spam, so you should only send about 15 – 20 invitations per day.
Don’t just ask them to join you; you should be joining them, too. A vegetarian restaurant in Toronto, for instance, should definitely be an active participant in the Toronto Vegetarian Association on Facebook.
Once you have spent some time reaching out to people who will be interested in what you offer, make sure you keep up with them when they comment on something you post or ask a question, and don’t shy away from responding to complaints or controversy.
Remember that the more you help others, the more you ultimately will help yourself.
How’s Your Content?
Getting lots of Fans or Friends is a good first step in your marketing campaign, but it isn’t enough to turn Friends into customers.
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