Importance of Social Media Marketing

Guest Post by Nancy R Jones, a writer and blogger for Marvist Consulting LLC.

Social media marketing is one of the most important types of online marketing where small businesses are marketing their products/services and brands on social media websites like Facebook, Twitter, LinkedIn, Google+, etc. According to Mediabistro, 73% of small businesses are using social media these days. This clearly shows the growing importance of social media marketing among small businesses.

Growing importance of social media websites among businesses

Social media marketing has become an essential part of online marketing strategy among small businesses because of its cost-effectiveness, ability to reach targeted audiences quickly and generate more leads/sales. Let's discuss these things in detail.

  • Social media is effective and inexpensive

    Social media marketing is very important for small businesses because of its inexpensiveness and ability to reach large number of targeted audiences within less time and very little efforts. According to Forbes, 94% of corporates are using social media and 85% said that it has given their business more exposure.

  • Branding can be done effectively on social media

    Social media marketing is the best tool for small businesses for branding. According to Socialmediatoday, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter. A study by Nielsen also reported that 46% of online users count on social media while making purchase decision and 50% of shoppers made purchases based on the recommendations on social media websites.

  • Customer acquisition is easy on social media

    With more than half of the world's population registered with different social media platforms, the chances of acquiring customers are fairly high on social media websites. There are approximately 1.74 billion social media users according to eMarketer and social media websites play a crucial role in acquiring customers to the businesses. In 2013, 36% of marketers acquired customers via Twitter, 52% via Facebbok and 43% via LinkedIn.

  • Social media enables direct customer interaction

    Through social media, businesses can interact with customers directly. Small businesses can attract customers by engaging them with some interactive methods like Question and Answers, Polls, etc. According to Socialmediatoday, 53% of marketers are using social media as a two-way conversation and engagement tool.

  • Social media marketing can generate more leads/sales

    Social media marketing plays an important role in generating leads and thus increasing sales to the businesses. A survey by Socialmediatoday revealed that 71% of social media users are more likely to purchase products from brands that they are connected on social media websites. A study by HubSpot revealed that social media produces almost double the marketing leads than any other marketing method and lead-to-close rate is 100% higher on social media.

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Facebook, Twitter users to cross 80 million this year  — Daily News & Analysis
Underlining the increasing importance of social media marketing, Institute's group director Uday Salunkhe said: "Over 80% admissions in the institute is social media driven.

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