Market Works Social Media

A lot of business owners are wondering if they really need social media marketing to help grow their business. That is understandable as social media hasn’t been around that long and has really only become mainstream in the last few years. Many businesses are very familiar with traditional marketing strategies like TV, radio and print advertisements and are now needing to learn how to incorporate social media into their marketing mix.

Many businesses have seen exciting growth from the use of social media, my company Top Dog Social Media is one of them. My own efforts with social media have resulted in an ongoing, steady stream of leads from my local market here in Kelowna, BC and businesses from cities from all across Canada and the US, find me via social networking sites.

The list of benefits from using social media marketing are many. Here is just a short list of them:

1. Social Media Provides Easy Access

Recent surveys have showed that four out of five Canadians, and 70% of Americans are on at least one social media site. With just a few clicks, people can find what they want and need on any of the popular social media sites such as Twitter, Facebook, LinkedIn and YouTube. Aside from reading the current news and events, people are doing more and more online, including making transactions like paying their bills and purchasing different products from various online shops like Amazon and eBay. Traditional forms of marketing have also branched out to the Internet with printed articles now available online, and online streaming for TV and Radio. The online world is like a big box filled with all the things you need, and with millions of people having easy access to the medium, the probabilities of your business to be known is very high if used properly and effectively.

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Social media marketing focus of workshop  — Montana Standard
The Butte Local Development Corp. is hosting a Social Media Marketing Workshop for local business owners from 8:30 a.m. to 12:30 p.m. Tuesday, Aug. 12, at Montana Tech. Registration costs $40.

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