Secrets Social Media Marketing

social media strategy tractor 300x191 Tweeting from the Tractor 7 Secrets to Successful Social Media FarmingFarming may very well be the second-oldest profession. This will not come as a surprise, but I’ve never farmed personally. However, my family is from Nebraska (Go Big Red) and both sets of grandparents owned farms. So, I’ve spent more than my share of time in a corn field (terrible Wi-Fi).

And while farming has been around so long it’s literally bibical, social media – all post-modern and zeitgeisty – shares several core elements.

Are you a successful social media farmer?

1. Pick Your Crops

You don’t just cultivate whatever grows naturally on your land. That’s called weeding, not farming. Farmers determine what to grow based on expertise, market conditions, and topography.

In social media, it’s important to interact with customers and prospects in real-time when relevant, but if you’re going to create brand communities to facilitate those exchanges, you can’t be everywhere. What’s right for your organization? Facebook? Linkedin? Twitter? A corporate blog? YouTube? Ning? You have to make a clear-headed decision about where you’re going to deploy your social media resources, and that decision is best made with a heavy dose of strategic thinking, and a “tools last, not first” mentality.

2. Plant Seeds

Those crops don’t just spring up magically, you know.

Unlike traditional marketing and advertising, one of the huge advantages of social media is that the content you create pays dividends over time. Every blog post, photo, video, Webinar and other content seed made by your organization and/or your fans will continue to generate page views and awareness into the future.

The immediate impact of most social media campaigns isn’t nearly as high as a major print ad, TV commercial, or PR hit in a daily newspaper. But over time, the seeds of social media continue to grow, while the one-shot-deal of traditional marketing is forgotten.

3. Give it Time

The growing cycle is measured in months, not days.

Those expecting instant social media success will be disappointed in nearly every instance. First, you have to listen to your community to determine norms, best practices, and current attitudes. Then, you have to pick your crops and plant your seeds. And only then do you begin to see incremental results.

The good news is that social media results are typically compounding. What you did well yesterday makes today more successful.

4. It Takes a Village

At harvest, the community comes together to help the farmer during his time of acute need.

The Golden Rule of Social Media = Be Helpful. Help your customers. Help your fans. Help your competitors. Help everyone that asks, and even those that don’t ask.

Social media (both personally and corporately) rewards those that give more than they take. (which of course is a philosophical sea change for many companies that are accustomed to a more linear and inward-facing approach)

5. Go to Market

The farmer’s life is ruled by the market, and planting decisions are usually governed by how the farmer believes he can sell the successful crop.

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.. social media marketing and search engine optimization. She is also a highly sought after speaker on the topic of restaurant marketing, social media and blogging. You can learn more about her services and marketing through social media on her blog www.

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