Social Media Marketing Machines
Social media marketing sounds like a complicated job, something that requires a department of workers, an outside firm or at the very least a committee. Yes, it’s a complex field, but it’s absolutely possible to master it solo. You can become a powerhouse in social marketing in a surprisingly short time; all you need is a bit of understanding for the platforms.
Tip: Use Every Platform Available (Within Reason)
At the very least, you’re going to want to promote your business through Facebook, Twitter, Google+ and probably LinkedIn. Depending on your business, you may want to establish a presence on Instagram, Pinterest and Tumblr. If your business is small and can benefit from a very social, casual attitude, you may consider Reddit and other social forums. If you have specific international users, you may consider profiles on Orkut (Brazil), Bebo (Europe), QZone (China) or Yandex (Russia). For every platform, you need to do a few things when you set up a profile.
- Pick a good vanity URL or account name that relates to your business.
- Fill out your profile completely, including location information if possible. Local searchers love finding local businesses.
- Include links to other social profiles in your About information. Facebook should link to Google+ and Twitter, Twitter should link to Facebook and Google+, LinkedIn should link to all of them – and so on.
- Hold off on posting until you’re ready to launch, outside of test posts. Make test posts invisible. You don’t want to attract users to a profile that won’t be active for another week.
Tip: Leverage Your Email Lists
When your profiles are ready to launch, make use of your email subscribers. When you send out a newsletter, include links to your social profiles in your footer. Make one of your featured stories an announcement about your social profiles opening up to the public, and take the time to invite users to sign up and follow you. Make sure you have some introductory content for them to see when they get there.
Use Social Media To Make An Impact At Your Next Trade Show — Small Business Trends
Many small business owners have started to strongly incorporate social media into their marketing plans for their trade show events.
What is the address for Boston Market in Greenville, SC?
Boston Market: 1644 Hendersonville Hwy, Asheville, NC 28803. Phone: 828-274-8955