Social Media Marketing Techniques
After helping a variety of companies with their social media marketing campaigns in the past 2 years, I noticed that social media marketing narrows down to a few dominant techniques that work well and produce results.
However, a big problem in the industry is that most people just think about Social Media Marketing as one big technique, and without understanding what they truly want, they pay consultants(mostly self-proclaimed experts who have never driven an ROI for companies) to help them do this social media marketing thing that everyone says is essential.
The result is unsurprisingly disappointing because every company, every budget, and every goal requires different social media marketing techniques. If you are a low budget company looking to get tons of traffic in one month, you can’t make online video shows everyday like Gary Vaynerchuk did because even the great Garyvee took two years to make it big. If you hire a “social media expert” to run a blog and Twitter account for you, you will quickly lose faith in social media because they’re not going to get you 100K visitors in a month by just doing that.
Different companies with different goals should have different social media marketing techniques
This is a serious pain in the industry because social media marketing is something that truly works and can be very powerful, but most people(companies and consultants alike) have a lot of misconceptions regarding the different strategies and how they should be used.
In this post, I attempt to break social media marketing down into 5 Main Techniques. In that way, if you are a company, you can ask your social media experts to do a Social Media Targeting Campaign, instead of just a vague Social Media Marketing Campaign. If you are a consultant, make sure your client knows what you are doing for them and what results they can expect.
Social Media Marketing Technique 1: SM Brand Management
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