Social Media Restaurant Marketing
With social media becoming such an integrated and assumed part of daily life for the average person, most businesses recognize the value of using social media to increase their business and brand reputation. Restaurants are no exception.
As the owner of a restaurant, bar, or eatery, it is critical that you put the power of social media to work for you. However, many times restaurants get stuck. Have you ever asked questions like: What can we post today? How can we keep coming up with fresh ideas to share? How can social media increase our exposure and community building? If so, I’ve got some answers for you!
Here are 10 ways to use Social Media for Restaurants:
You may already have a Facebook page, and a decent number of followers. But to truly grow and get the most out of Facebook or Twitter, you need to connect with your community.
Offer new and relevant content continuously about your restaurant, your team, your local area. Special dishes, free recipes, interesting information about menu items, or even loyalty or trial discounts will attract a steady stream of new visitors and likes, increasing visibility.
2. Update Latest Happenings on Twitter and Instagram
Twitter is a great way to spread the word on what is new in your restaurant, and with Instagram you can do this visually (photos or video clips). Post updates about new menu items, your process of preparing special dishes, current offers, promotions, and background information on chef specials. Keep tempting your customers with lip-smacking recipes and photos of folks enjoying the atmosphere at your place!
3. Develop a Niche
What makes you unique? Identify it. Use it! This is your “style” of posting!
Many restaurants take pains to carve a specific niche, or theme for themselves. Tailor your social media posts and updates accordingly. For instance, if the restaurant positions itself as a hangout place for sports fans, actively reach out to sports venues and post about upcoming games and results from recent games.
4. Encourage Check-Ins
Social media is popular because it shares authentic information from real people. A check-in or a great review by a friend carries credibility.
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