Free social media web monitoring
When it comes to businesses leveraging the social web to communicate with customers and improve brand awareness, there’s some good news and there’s some bad news.
The bad news: A whopping 84% of survey respondents who’ve adopted social media don’t measure their social media programs.
Even worse: 40% weren’t even sure they could monitor social media ROI.
This social media monitoring tool from ORM expert Andy Beal tracks nearly every element of online media, from blogs, RSS feeds and Tweets, to images and video. Trackur provides the ability to not only view conversations about a brand, but also view the increasing or decreasing volume of the conversation. That way, users can be alerted to any spikes in buzz from a product launch or a negative event. Plus, Trackur offers analysis of any website mentioning a term being monitored, allowing users to distinguish how influential that site is. Monthly subscriptions to Trackur start at $18 per month.
PostRank provides engagement scores to gauge how well pieces of content (i.e., a blog post, a news article) convinced users to take action (i.e., re-Tweet, a blog post comment, an RSS view). But beyond that, this social media monitoring tool shows the messages and comments from other sites that are contributing to the engagement score. In addition to individual pieces of content, this free service also maps out engagement activity and number of page views for entire blogs or websites per day. PostRank also offers integration with Google Analytics. Cost is $9 per month to track 5 sites. The image below illustrates a single post analysis with both engagement metrics and pageviews.
This free tool from Google provides email updates of the latest relevant Google search results. It’s as simple as choosing a search term, determining the type of search results to be tracked (news, blogs, web, video, etc.), selecting update frequency and entering an email address. Google Alerts is one of the easiest ways to monitor brand mentions for both company and product names. Plus, the tool can be leveraged to monitor competitor mentions.
Use Social Media To Make An Impact At Your Next Trade Show — Small Business Trends
Many small business owners have started to strongly incorporate social media into their marketing plans for their trade show events.
How many media monitoring tools are there that cover both social and classic web? - Quora
It depends what exactly you mean by 'classic web', but most enterprise-level social media monitoring tools will cover a wide range of sites which will include most of the web, as well as social networks.
The tool I work for, Brandwatch, covers social networks (Twitter, Facebook, etc) of course, but also covers news sites, review site, video sites, forums blogs, and other 'general sites' that cannot so easily be defined (for more info about our coverage, see here: