Radian6 social media monitoring

radian 6 engagement consoleFor consideration: Think about how much “noise” you have in your space. In order for monitoring to be actionable you want to keep in mind that for industries and brands that are targets for spammers it can take a considerable amount of work to filter and find the “meaningful” conversations. I experienced this problem myself, as CareOne and the entire debt relief industry are hounded by spammers and it required intervention from Radian6 to get it in line.

Tip: Many people start by putting in keywords that are used in SEO and paid search. To narrow your results, sort them by comment count. Because comments indicate more engagement, it’s more likely that the conversations are meaningful. Look for other words that are used frequently with your keywords and add them as modifiers to narrow your results to conversations, rather than spam bots.

What are Radian6′s greatest strengths?

“Radian6 offers users comprehensive coverage of discussions on the social web, covering hundreds of millions of blogs, comments, the public Facebook API and the full Twitter firehose. In addition to this coverage, Radian6 is scalable within an enterprise, allowing online comments to be assigned within the business, to customer service, sales, marketing and so forth. Radian6 also integrates with other enterprise applications like Salesforce.com and analytics like Webtrends, Omniture and Google Analytics.” —David Alston

comprehensive coverageIn the landscape of monitoring tools, while competitors are on the rise, Radian6 has had a very comfortable and secure position in the market. I think this is because of two things. First, they entered the market early and got popular social media bloggers to test them out and recommend them. Second, they quickly gained popularity among enterprise organizations with big brand names as being the go-to choice.

For consideration: Radian6 is a very comprehensive tool that gives you a one-stop shop for engaging on your social channels. The workflow aspect is a key consideration for enterprise-level organizations. However, for smaller businesses or teams with one or two people it may be overkill. Additionally, their pricing model can get expensive quickly for larger teams. It starts at $1k+ per month.

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Popular Q&A

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What is the best way to monitor, measure, and analyze specific users in social media using Radian6? - Quora

You're probably best off working through the Engagement Console there, as your standard dashboard is usually better suited to group analysis. If you REALLY want to track individuals within a social community with any type of advanced granularity, it's probably time to investigate a complete Social CRM solution.

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