Social media monitoring and Engagement

Social media engagement is a core part of any social media strategy, but so many of us skimp out on this major business opportunity. To really succeed at social media engagement, you need to take your strategy a step further by being proactive, listening, and engaging.

Proactive Social Media Engagement Can Go A Long Way

Social media engagement shouldn’t be a passive experience. Rather than waiting for clients to reach out to you, proactively engage with anyone who mentions your brand or product. NM Incite’s “State of Social Customer Service Report” claims that 71% of consumers who experience a quick and effective brand response on social media are more likely to recommend that brand to others. That compares to just 19% of customers who do not receive a quick response. But how do you start being proactive on social media? According to social media pro Jay Baer, this involves problem resolution, turning customers into advocates and, perhaps most importantly, listening.

Include Social Media Monitoring In Your Social Media Strategy

Social media monitoring is one of the biggest missed opportunities for businesses today. Also known as social listening, it involves monitoring what people are saying on social media about your business and the issues that affect it. To engage in effective social monitoring, use a social media management tool like HootSuite to track brand mentions, competitors, key industry terms and relative keywords. This listening allows you to identify opportunities as they happen and reach out immediately.

Imagine you own a moving company. The right social media monitoring strategy will allow you to see anyone in your neighbourhood who Tweets about an upcoming move, so you can offer your services to these prospects. At the same time, it will allow you to identify someone who complains about your service without mentioning your Twitter handle, so you can reach out and rectify the issue before the negative comments spread any further.

Proactive listening allows you to gain unique insight into your customers, competitors, and industry influencers. You’ll build a better relationship with your followers, get a leg up on your competition, and improve your ROI.

Retain Existing Followers and Clients Through Social Media Engagement

Many businesses are doing an excellent job of sharing content that attracts and engages new followers and clients. But often these brands neglect the engagement required to retain existing followers.

Among other things, this involves thanking your social media followers and doing it in a way to prove you’re an engaging brand. In addition to actually tweeting “Thanks for sharing” or “Thanks for following, ” there are several ways to really impress your followers while saying thanks.

Can ECM software fix the social media records management problem?  — TechTarget
Social media records management presents a new challenge for companies. Is enterprise content management software the best tool to aid in this effort? In this Article. Related Content. Five ECM technology trends that can affect your ECM .

Popular Q&A

For social media in a business context, what differences are there between social media monitoring, text analytics, and predictive analytics tools? - Quora

Because it's a relatively new industry, all the players are being grouped in the same "social media monitoring/analytics" category. It's important for someone looking for any of these tools to have a clear understanding of his/her objectives and evaluate tools based on that.
At least for the big players, there are countless reviews online that speak to the strengths and weaknesses of each, that, combined with your own review of the tools should help clients decide what is right. However, I imagine the real issue is that they may not exactly know what they're looking for because of uncle…

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