Social media monitoring Companies
What? People are monitoring social media? Why, yes, and doling so vigorously. But everything is monitored these days, so take that with a grain of salt. What are social media monitoring tools? If you have visions of geeky guys with tape keeping their glasses together trolling social media sites and reading every post that comes up in a day, you are only partially right. Social media monitoring tools do exactly what you think – monitor social media posts – but the data is used by businesses for different reasons. With the new marketing resource that is social media, companies are posting more advertising related material on the Internet than ever before. Companies can gather information using social media monitoring tools that will help improve:
- Customer service – people talk about everything on social media sites, including the experience they had at a local restaurant or store. Companies can cull information from these sites that may help them identify weaknesses and strengths in their approach to customer service.
- Sales and territories – Companies can determine what markets are prime for expansion based upon the chatter on social media boards and other factors
- Marketing demographics – Companies can determine what is trending and where and focus their marketing efforts to reach certain demographics.
In short, social media monitoring tools provide access to information that had previously been inaccessible, especially in its raw, unguarded form. Social media is the new eavesdropping for businesses. On the positive side of media monitoring, you can also use social media tools. You can get social media monitoring tools evaluation and learn how your website is doing compared to others in the same field.
Can ECM software fix the social media records management problem? — TechTarget
Social media records management presents a new challenge for companies. Is enterprise content management software the best tool to aid in this effort? In this Article. Related Content. Five ECM technology trends that can affect your ECM .