Social media monitoring Metrics

5 Social Media Metrics You Should Be MonitoringThere are hundreds of social media and web metrics that you could look at everyday if there was enough time and context to understand each of them. But without overwhelming you with data and drowning out what is important, there are a few key metrics that you should be monitoring at all times. Today we’ll cover the 5 metrics social media metrics that you should be aware of and monitoring for a pulse on your social business.

Let’s jump in, and happy monitoring!

1. Engagement – Engagement is one of the most critical areas of social to measure. Are conversations happening with your brand when you release content? Are fans liking or commenting on your Facebook page? Are users pinning images, or retweeting tweets? There are a slew of different ways to look at engagement depending on the social outposts your are participating on, but the key is that people see your message and interact with your brand.

If you notice a particular set of messages is not working, dont give up but try changing the messaging and measure the type of response that you achieve. Look at what and how your competitors are doing across their social outposts, are they achieving a level of engagement? If so what are they posting that’s different? Evaluate their outreach and share information that makes your brand unique, that will likely bring the most engagement of all.

Tip: Make it fun to interact with your brand. You dont have to post your latest press release on Facebook all the time, try some humor (if your audience will react well to it) and different variations of content to get fans involved.

2. Reach – What size is the audience seeing your content over all of the social networks that you participate in? Is this audience growing or shrinking and at what rate? These are key questions to consider when looking at your total social reach think of it as the number of potential people that have potential to see your content.

Washington County Public Schools to monitor social media in schools  — Herald-Mail Media
Not long ago, school system officials found out about a student at a local high school posting threatening comments through a different social media-monitoring company that alerted authorities, according to Wilcox.

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GPS or Navigation System (Garmin)
  • Connected features: live-tracking, instant upload and ride sharing capabilities, social network sharing, plus weather updates
  • Comprehensive performance monitoring: displays market leading, comprehensive ride data (incl. speed, distance, time, heart rate1, cadence2, elevation, power3, location).
  • Touchscreen and simple user interface: a 2.2 rugged and customizable color touchscreen. Quickly find and view the most important data
  • Advanced heart rate-based calorie computation
  • Zone training: heart rate zone training, supports five heart rate zones, seven power zones

Popular Q&A

avatar
What Social Media metrics are the most important?

It depends on your own goals with social media and what's most important to you and your strategy. That said, here a few general goals and the metrics that pertain to them. Your own social media goals should be much more specific.
Goal

  • Awareness

Important Metrics
  • Community size (Facebook likes, Twitter followers, YouTube Subscribers, etc.)
  • Reach a.k.a. how many unique individuals that were exposed to your message. (Facebook provides insights on reach of posts, use a 3rd party app like

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