Social media monitoring report templates
The big numbers (aka quantitative metrics):
- overall number of mentions – though engagement is not measured in numbers, it’s pretty clear why you would need to know exactly how many reactions your keywords caused to assess the impact of your social media presence
- top social platforms and the conversation share for each one of them – social networks where most of the buzz comes from and where to focus your attention
- overall exposure (views) – an estimation of how many times people viewed your content or anything you shared through social media
- geolocation – the countries, regions and cities where most of the talks took place
The refined statistics (aka qualitative metrics):
- audience demographics – who are the people that are driving the conversations surrounding your name (location, gender)
- conversations evolution on the social web (graphical) and top conversations by platform and subject
- tag cloud – most important topics related to the main subject
- sentiment - so you can understand your customers’ feelings, attitudes and opinions about your brand
- gender distribution – to know who to target on your next campaign
- top influencers – who creates most of the buzz and has the ability to change the way your business is perceived, how many people follow them
How to boost your social media reporting
After making sure all these mandatory metrics are included in your report, you can take the time to include some other extra information than will power up your reporting:
1. You should always have the option of filtering results by a specific demographic sector, country, social networks or timeframes. But what’s even more important is cross-filtering. For example, you might need the sentiment for a specific time period, top platforms used in Asia or how many women posted on Facebook about your last campaign.
2. Another feature is the possibility of including the actual text of mentions you are interested in (for example, mentions with a specific tag) – this is very useful if you want to highlight an update that got a lot of WOM on the web – for example, this tweet from Dropbox’ CEO after Google Drive was launched sure made a lot of people smile.
3. You could also benefit from Facebook and Twitter specific metrics, like the number of new followers and unfollows, mentions, viral reach and engagement graphs. These are not details you get a hand on by simply monitoring a keyword.
4. To check out industry trends, you can track your competitors’ names and specific topics from your line of work and add them in the report about your brand name. This way, you’ll identify emerging trends and significant changes happening in your market. Engaging in topics that are important for your business and establishing yourself as a thought leader is a great use of a detailed report. A comparison feature always helps in getting the full picture of what you’re tracking.
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Brand Chorus brings together world-class branding expertise with best-in-class social media intelligence that is powered by StoryScore and one of the most robust SaaS social media monitoring platforms that tracks and captures conversations from over ..