Social media monitoring solutions
Gain insight from social media on how to grow your business with Meltwater social media monitoring solutions. Identify trends you can utilize in your social media marketing campaigns. Understand the source of social opinions to improve influencer outreach. Investigate the sentiment behind social commentary to adjust the tone of your marketing content. Target your social media marketing where your company’s message is likely to get the most traction. Meltwater social media monitoring solutions help you filter out the noise, so you can focus on the social conversations that offer real business insight and opportunity.
Social Media Monitoring
Gain new insights about your company, customers and competitors by tapping into more than 300 million social media conversations with the Meltwater Buzz Listen social media monitoring module. Discover the…
Track Your Brand Image with Social Media Monitoring
Gauge brand awareness by tracking the volume of the social media comments. Assess the tone of the commentary as a proxy for brand reputation. Evaluate the reaction to new product launches, advertising campaigns, and promotions to refine your social media marketing programs for greater impact. Meltwater social media monitoring solutions help you identify and influence relevant social conversations to support your brand strategy.
Learn More About Your Customers and Prospects
Uncover new insights that help you understand your target audience with social media monitoring. Identify who is starting, influencing, and following important conversations. Learn more about the people expressing their opinions in social media by exploring robust social profiles to understand their interests. Social media monitoring often reveals the genuine opinions of your customers better than months of market research and volumes of analyst opinions. Segment your social communities into influencers, loyalists, customers, prospects, investors, partners and employees. Monitor content engagement among your most valued segments. Social media monitoring helps improve your social media marketing programs through a better understanding of your customers.
Monitor Your Competition
Keep track of your competitors’ marketing activities with social media monitoring. Understand public reaction to your competitors’ most recent announcements. Analyze the sentiment of social conversations to benchmark your brand against your competition. Whatever the nature of competitive activity, Meltwater’s social media monitoring helps you discover social media commentary about it, so you can design your own strategic initiatives for greater impact.
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Hald is careful to differentiate his company from social media monitoring solutions, which he says only let you know that there is a discussion about the company in social channels.
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Book (Idea Group Publishing)