Australian Navy on Twitter

Government social media policy

Government Social Media Policy Part 1: The Public Notice

There are two major elements of an external-facing government social media policy. That is to say, a policy that is applicable to the public. The elements include:

  1. The section detailing the moderation of third party content, and
  2. A notice regarding applicable public records law.

Moderation of Third Party Content

A sound commenting policy is all about balance. It should be to allow moderation of inappropriate and irrelevant content, while still respecting relevant opinions and First Amendment concerns.

Here is an :

Remember, it’s perfectly fine to re-purpose here. If you come across a social media policy that may work for your agency, use it as a template.

Government Social Media Policy Part 2: For the Employees

In addition to the external government social media policy, it is equally important for public sector organizations to establish an internal employee-use policy for social media.

The policy should include 3 elements:

  1. Guidelines for personal versus professional use,
  2. A mechanism for an agency to approve and register social media sites, and
  3. The ability for oversite and enforcement.

Personal vs. Professional Use

Any employee-use policy must differentiate between personal and professional social media usage, and explain how the rules apply to each.

When you join Facebook, Twitter and other social sites, you do so with different responsibilities. When representing the agency, you’re speaking in an “official” voice and have been authorized to speak for the agency. If you have your own Facebook and Twitter sites, you’re speaking in a “personal” voice” with your own views and opinions.

The difference between official use and personal use of social media is this:

Personal use: You can do anything that’s not illegal.

Official Use: You can do what you’re authorized to do.

Approval and Registration of Social Media Sites

A fundamental component of the employee-use policy is the section describing approval and registration of social media sites.

Remember: this does not mean that a public affairs office should approve every post. But the person in charge of social media should approve the actual social media profile. In other words, an agency’s facebook page should be approved, but not every single post written by the agency.

Put Your Customers First Or Perish, Seriously  — TechCrunch
Hald is careful to differentiate his company from social media monitoring solutions, which he says only let you know that there is a discussion about the company in social channels.

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