School for the Arts (GSA)

GSA order social media policy Handbook

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GENERAL SERVICES ADMINISTRATION
Washington, DC 20405

1. Purpose. This Order establishes policy for employee use of social media.

2. Applicability. This Order applies to all GSA employees. It also applies to contractors engaged in social media on behalf of GSA as part of their duties.

3. Background. GSA encourages the use of social media technologies to enhance communication, collaboration, and information exchange in support of GSA’s mission. By openly sharing knowledge, best practices, and lessons learned within the agency, with and from other federal, state, and local partners, and with and from the public, we can provide more effective solutions and efficiencies to enhance excellence in the business of government.

As the technology evolves, this order and its accompanying guide will evolve, but in general terms, this order defines guiding principles for use of these technologies by GSA employees. The use of social media technology follows the same standards of professional practice and conduct associated with everything else we do. Common sense and sound judgment help avoid the most vexing issues.

4. Definitions. "Social media" and “Web 2.0” are umbrella terms that encompass the various activities that integrate technology, social interaction, and content creation. Social media use many technologies and forms, such as blogs, wikis, photo and video sharing, podcasts, social networking, mashups, and virtual worlds. The GSA Social Media Guide defines these and other tools.

5. Guiding Principles.

a. Know and follow GSA and Executive Branch conduct guidelines, such as Standards of Ethical Conduct for Employees of the Executive Branch.

These standards cover topics of prohibited activities such as:

Engaging in vulgar or abusive language, personal attacks of any kind, or offensive terms targeting individuals or groups.

Endorsement of commercial products, services, or entities.

Endorsement of political parties, candidates, or groups.

Lobbying members of Congress using GSA or any other appropriated resource.

b. Published content is persistent in the public domain. When you are representing GSA in an official capacity, GSA is responsible for the content you publish on blogs, wikis or any other form of user-generated media. Assume your communications are in the public domain, available for publishing or discussion in all forms of media.

c. When you discuss GSA or GSA-related matters, you may need to coordinate your writing with the Office of Communications and Marketing (OCM) and the Office of General Counsel (OGC). Consult OCM and/or OGC when in doubt.

d. If you publish content to any website outside of GSA’s official online presence (this may include GSA websites as well as GSA’s official presence on third party sites) and it has something to do with subjects associated with GSA, consider a disclaimer such as this: "The postings are my own and do not necessarily represent GSA's positions, strategies or opinions." Never use or reference your formal position when writing in a non-official capacity. Consult OCM and/or OGC when in doubt.

Put Your Customers First Or Perish, Seriously  — TechCrunch
Hald is careful to differentiate his company from social media monitoring solutions, which he says only let you know that there is a discussion about the company in social channels.

Popular Q&A

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Do you think the social media users should make and share in advance their own "personal social media policy" to maintain the order in the community, even though they are general(not professional) users? - Quora

Yes, of course. We as users determine the dynamics of the internet, so we already do it in a implicit way.  The idea of a more explicit participation of the users in the shaping and creation of the social media dynamics in its different platforms, for me, is not a negative factor, but all the contrary a positive one. That will help highlight some of the insights of the community that might be not so evident, and will create a more democratic internet community.   But I do not think that the create & share should be automatically applied.  It will have to submit to other entities of gove…

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