Social Media

Microsoft social media company policy Nine

Everyone’s abuzz with the “nymwars, ” mostly in response to Google Plus’ decision to enforce its “real names” policy. At first, Google Plus went on a deleting spree, killing off accounts that violated its policy. When the community reacted with outrage, Google Plus leaders tried to calm the anger by detailing their “new and improved” mechanism to enforce “real names” (without killing off accounts). This only sparked increased discussion about the value of pseudonymity. Dozens of blog posts have popped up with people expressing their support for pseudonymity and explaining their reasons. One of the posts, by Kirrily “Skud” Robert included a list of explanations that came from people she polled, including:

  • “I am a high school teacher, privacy is of the utmost importance.”
  • “I have used this name/account in a work context, my entire family know this name and my friends know this name. It enables me to participate online without being subject to harassment that at one point in time lead to my employer having to change their number so that calls could get through.”
  • “I do not feel safe using my real name online as I have had people track me down from my online presence and had coworkers invade my private life.”
  • “I’ve been stalked. I’m a rape survivor. I am a government employee that is prohibited from using my IRL.”
  • “As a former victim of stalking that impacted my family I’ve used [my nickname] online for about 7 years.”
  • “[this name] is a pseudonym I use to protect myself. My web site can be rather controversial and it has been used against me once.”
  • “I started using [this name] to have at least a little layer of anonymity between me and people who act inappropriately/criminally. I think the “real names” policy hurts women in particular.
  • “I enjoy being part of a global and open conversation, but I don’t wish for my opinions to offend conservative and religious people I know or am related to. Also I don’t want my husband’s Govt career impacted by his opinionated wife, or for his staff to feel in any way uncomfortable because of my views.”
  • “I have privacy concerns for being stalked in the past. I’m not going to change my name for a google+ page. The price I might pay isn’t worth it.”
  • “We get death threats at the blog, so while I’m not all that concerned with, you know, sane people finding me. I just don’t overly share information and use a pen name.”
  • “This identity was used to protect my real identity as I am gay and my family live in a small village where if it were openly known that their son was gay they would have problems.”
  • “I go by pseudonym for safety reasons. Being female, I am wary of internet harassment.”

You’ll notice a theme here…

Another site has popped up called “My Name Is Me” where people vocalize their support for pseudonyms. What’s most striking is the list of people who are affected by “real names” policies, including abuse survivors, activists, LGBT people, women, and young people.

Microsoft Press Microsoft SharePoint 2013 Planning for Adoption and Governance
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Hald is careful to differentiate his company from social media monitoring solutions, which he says only let you know that there is a discussion about the company in social channels.

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Popular Q&A

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Which law firms are leading the way with social media?

It is often smaller firms who are most innovative as there is less administrative overhead to trying new things. CM Murray LLP in London, England are a good example to look at for best practice. We wrote a case study about them recently. You can access it here:

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