4-ways-social-media-can-help

Social media policy for sales representatives

B2B buyers are on social media every day, arming themselves with deep and detailed knowledge about your company and your competitors. Is your sales organization keeping up?

HootSuite’s white paper for sales leaders, Social Selling in B2B Sales, explains how your entire sales organization can leverage social media, methodically and at scale. Implement a social selling strategy and equip your sales teams with sound policy, procedures and platforms.

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In this white paper, you’ll find out:

  • How your sellers can use social media to establish credibility in your space and earn trust.
  • What makes social media uniquely valuable in opening up warm relationships with prospects and recognizing buying signals.
  • The current state of social selling in B2B sales, and the crucial areas where you can gain strategic advantage over the competition.
  • How social media is empowering B2B purchasing teams but creating demand for a new kind of sales professional, the social seller.
  • Why a deliberate, organization-wide approach to social selling is critical.
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