Effective social media Strategies

When I talk to executives about social media, the reactions I get range from fear to confusion to overwhelmed blank stares. Many know that social media presents a powerful opportunity for building their brand, but they often don’t know how to start or where to focus their efforts. When I broach this subject with my clients, I hear things like:

  • Building my brand on the web would take a lot of time that I just don’t have.
  • I’m not sure what to do with social media, so I do nothing.
  • I like real-world networking; social media is not right for me.
  • I’m in a small niche and am known to all the people who need to know me, so it would be a waste of time.
  • I don’t see how social media can help me do my job.
  • There are too many options (LinkedIn, Facebook, Twitter, Blogs, Pinterest, Google+, etc.). I don’t know which are right for me.

Do any of these statements resonate with you?

Social media can be your best opportunity for enhancing relationships and expanding your brand. It can also help you do your job better. The web has become one of the most fertile sources for finding solutions to vexing problems, connecting with resources, building and maintaining relationships, sourcing talent and researching clients, employees and prospects.

With over five billion searches a day, Google is clearly the world’s number one research tool. You can almost guarantee that prospective clients, employees, business partners, and colleagues will use it to connect with the people they need. If you’re avoiding social media, you’re invisible to those who seek what you have to offer. Be visible and available in the virtual world so you can expand your success in the real world! Connecting with your virtual brand community helps you build and nurture real relationships – relationships that will increase your success and fulfillment.

Hopefully I’ve convinced you of the importance of using social media to build your brand on the web. To build your social media strategy, integrate these three essential elements:

1. Be Real.

Personal branding is based in authenticity. Your virtual world brand must match who you are in the real world. Unlike personal interactions, the web gives you fewer opportunities to build emotional connections with your audience. You need to be crystal clear about what you want to communicate and commit to expressing the true you in everything you do online.

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