In order to optimize the

Social media communication Strategy

When social media is done correctly, relationships will build naturally. Begin making connections by following the conversation. You can do this by subscribing to blogs in your industry and by making a list of influencers who are relevant to your business.

This becomes handy when it’s time to provide content on your social networks. Read Emily Proctor’s article in which she provides some excellent pointers on a social media content strategy.

#4: Join the Conversation to Develop Relationships

Now it’s time to start making use of all the research you’ve done. You can start joining the conversation by posting comments on blogs and forums, answering questions on Yahoo! and LinkedIn, joining groups related to your industry and joining Twitter chats.

Begin developing relationships by following and friending influencers and those in your industry. Don’t just look for people with thousands of followers; you’ll be surprised by the value that someone with only a couple of hundred followers provides. Here’s an article on how to network on Twitter.

#5: Strengthen Relationships

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Top Social Media Branding Strategies For Aspiring Internet Marketers  — Business 2 Community
Many brands are able to maximize their social media branding strategies by choosing only two or three social media sites to promote brand awareness successfully. Therefore, your brand marketing strategies should focus on intensity and not on volume.

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