Social media onboarding Strategies

blog-image-mobile-deviceAccelerating time to competency, to productivity, to generating value for your organization: that’s the ultimate goal of new employee orientation.

To get a peek inside some of the most effective and recognized corporate onboarding programs, look to Training Magazine’s Top 10 Hall of Fame list. If you go to the HR or Learning and Development sites of these companies, you’ll find descriptions of multidimensional onboarding programs that include mixes of formal and informal learning, simulations and game-based activities, self-study and self-serve new hire portals, classroom-based and on-the-job training, manager coaching and leadership mentoring.

Many of the onboarding programs use personalized pathways that apply the mix of formal training and informal learning for a 4 to 6 month period. But what if you don’t have the personnel, budget, or time horizon to carry forth such a program?

Still, you need to get quickly to the nuts and bolts of on-the-job performance. For starters, there are three topics a new employee must become conversant in:

  • WHO we are – Company mission, history, and philosophy
  • WHAT we do – Business structures, processes, and technologies
  • HOW we do it – Work practices and procedures

In essence, your employee needs a basic vocabulary and guide to your business.

The next critical step is to get that new hire talking with experienced employees: you’ve got to socialize and normalize the new hire into your team. Academically, it is called “enculturation.” According to Wikipedia, “if successful, enculturation results in competence in the language, values, and rituals of the culture.” Results in competence!

Time to competency is accelerated through social learning strategies. I often use this quote from John Seely Brown:

“The central issue in learning is becoming a better practitioner, not learning about practice.”

His statement so nicely draws together ideas on social and situated learning, and communities of practice into a plain-stated truth.

Your new employees’ performance depends most on their uptake of explicit and implicit norms of business interactions among leadership, management, coworkers, and clients/customers. You can hasten that learning curve.

You might also like
Time Management Techniques & Tools for Social Media
Time Management Techniques & Tools for Social Media
Social Media Strategy Increases Tampon Sales
Social Media Strategy Increases Tampon Sales
Advanced Social Media Strategies and Tactics
Advanced Social Media Strategies and Tactics

The Rogers Agency hires Courtney Smith as its Social Media Consultant.  — Virtual-Strategy Magazine
Courtney has a passion for Internet Marketing in particular and already has 5 years of experience developing creative social media marketing strategies that substantially increased the profitability for businesses in the Tampa Bay area as well as ..

Social Media Marketing: Does Your Business Need It?  — Business 2 Community
.. Applebee's business page. Take a look at your favorite businesses and their Facebook pages and observe what is working well for them and what isn't. There's no reason for you not to apply the same social media marketing strategies for your business.

Five inconvenient truths about social data  — The Guardian
Brands are wrangling "big data", trying to make sense of it and build social media marketing strategies upon its findings.

Popular Q&A

avatar
What do you think about "Onboard Social Media" Concept?

Well, from a quick look at the site and what it says about the concept, it certainly is new (to me) and could be of significant interest to people who travel alone often.
Your biggest  question will undoubtedly be "how do I make money from this?", because the leap from "interesting" to "profitable" is a very large one. I assume you have some ideas on this, so I can only wish you good luck and success.

Related Posts