Social media Strategy Definition

SocialMedia24/7 SOCIAL MONITORING | SOCIAL SENTIMENT ANALYSIS | DASHBOARD METRICS | STRATEGIC COMMUNICATIONS | PERSONA MANAGEMENT | CONTENT CREATION/DEPLOYMENT

Social media has evolved dramatically since it burst on the scene. Capitalizing on social networking has gone from an interesting concept to must-have for many organizations. It’s moved beyond applications and tools like blogs and Twitter, to include policies, protocols and etiquette. More than anything, social media has changed the way we communicate by becoming an integral part of marketing and public relations strategies.

But successful social media is not simply drafting a tweet or blog post when the mood strikes. It’s far more. We’ll help you . . .

Listen

  • 360° monitoring and analysis systems that track your brand’s online presence
  • Quality issues
  • Employee and/or customer dissatisfaction
  • Industry and competitive activity
  • Brand influentials

Assess

  • Strategic best practices and implementation planning
  • Technology tool selection
  • Budgeting and staffing

Engage

  • Customer and prospect outreach initiatives
  • Content strategy
  • Community building

Align

  • Social media policy and guidelines development
  • Organizational readiness and training
  • Executive briefings
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