Social media Strategy plan
For small and medium-sized businesses, the prospect of developing a comprehensive social media strategy is overwhelming. Which networks should you use? How do you keep up with conversations and engage your audience across half a dozen platforms? How often should you post updates? By following a few simple steps and creating a strategic plan, a perfect social media strategy is well within your reach.
Today, comprehensive social media strategies are implemented and some have even been around long enough for thorough evaluation. Each business model garners an appropriate social media strategy. For instance a retail business will have a commerce focus, while a non-profit organization may hone in on public support and donations. However your business decides to tackle its social media marketing efforts, there are five steps that set the foundation for a successful social marketing strategy regardless of your company’s makeup.
1. Define Your Goals
Before diving into the social media world, define your purpose. Is your goal to build brand awareness, provide customer service, or generate leads? Your goals will you guidance and keep you on track to completing those goals. Create concrete and measurable objectives for monitoring your progress and re-evaluating your strategy over time.
2. Identify Your Target Audience
Who is your ideal customer? Create a profile of your target audience, including demographic information and other factors, such as location, profession, or interests.
3. Target the Appropriate Social Media Platforms
Selecting the best social media platforms for your business is the step that overwhelms many business owners. With so many networks to choose from, the idea of using them all regularly is a bit intimidating. The primary social networking platforms include:
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