What is social media strategy?

Social media is crowded with tools, tactics and toys to distract all but the most disciplined organizations. If you want real business success, you need to develop a social media strategy to keep you honest and focused. In How to Develop a Social Media Strategy, we present a straightforward, step-by-step guide to get you well started on the path to social media success. We’ll walk you through:

  • Setting goals and objectives
  • Deciding on your metrics
  • Determining your audience and updating your personas
  • Discovering the platforms where your community gathers
  • Gathering resources
  • Connecting tasks to people
  • Creating content
For each chapter, we’ve created two or three Action Items to get you going. Flip to the end of the ebook for a Social Media Strategy Worksheet you can fill out at as you go along.
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Gallup Press How Full Is Your Bucket?
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Popular Q&A

What is social networking and media?

Social Networking/Media may be defined as the avenue for people to communicate and to socialize virtually. Today Businesses uses Social Media Sites to promote their brands as a marketing strategy. Facebook, Twitter and LinkedIn were the most popular among the social media sites as of the present year (2011).

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