Free social media analytics tools

Regardless of the type of business you run, this list of free social media management tools and resources will contain one or more that will work for you. Tried and tested, these tools will help you leverage the power of your social networks to convert connections into customers. They will save you time (and money) and help you focus your marketing efforts only on activities that bring real value to your business.

By installing the free browser extension you can fill your ‘buffer’ with great articles that you find online. The free plan allows you to schedule 10 updates at a time per social network (Linkedin, Twitter. Google+ and Facebook). Its awesome (paid for) plan removes the post-scheduling limit and allows a total of 12 social profiles.

Strategy Tip 1: Use the BufferApp browser extension to schedule posts you find online, rather then dumping them into your social media feed all in one go. You can edit your tweets to curate content you share and explain to your followers why it’s useful for them to read. You can then track analytics for your buffer-posted social media updates — how many RTs, clicks, comments they received.

Strategy Tip 2: You can add a free WordPress plugin Buffer Old Post to your website or blog and automatically share older content on a regular basis on selected social networks. This will drive traffic to your website and will give your followers something they can share with their networks too. Using Google Analytics you can measure the increase in traffic and how well it’s converting into leads and customers.

Most parts of it can be made to work in exactly the same way that Google Reader did. Its interface can be newspaper-like or image-centric, depending on your preference. It has included a syncing service that will sync with popular apps together with recommendations and keyboard shortcuts.

Strategy Tip 3: You can add feeds to blogs you follow and that your customers and clients will find useful. Then you can regularly check new posts – all from one place – and share the most useful articles using built-in sharing buttons or using your BufferApp account.

This has to be one of the best social media tools that is actually free. Social profiles on Facebook and Twitter can be viewed at the same time and ‘streams’ can be organized as you prefer. It is very similar to Hootsuite in functionality but with less options. Hootsuite’s pro version is well worth the extra money but as a free tool Tweetdeck is very popular.


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